Popeye July 2025 Issue "Just the Right Vintage Clothes for Us."

In the town of Shōin Shrine, a mother pushing her mamachari bike walks by a store under construction and says, "I wonder if another secondhand clothing shop will open here."
"The Nonfiction" closely follows a vintage clothing store in Shimokitazawa, and if you open YouTube, celebrities are buying museum-grade vintage denim.
That much, the town is currently in the midst of a vintage clothing craze.
Some people say "vintage is over" after seeing such a fully trendy scene, but conversely, now there is a mix of all kinds of vintage clothes overflowing, and there is the fun of finding and pursuing your own unique value from them.
Because it is old, because it is rare, because it has a high price.
That is not everything; what you should believe in is simply the passion that you "like" that vintage!

■Just regulars…
or so you think?
How to wear our favorite regular vintage clothes.

■My favorite vintage.
My Favorite Vintage
There is vintage clothing that anyone can't help but want to talk about.
Asked 43 groups about their favorite vintage clothes.

■Opening the door to vintage.
Knockin’ on Vintage’s Door

■If you’re going to buy, then at a store like this.
Vintage Shop Guide
SPECIALITY STORE / FACING THE UNKNOWN /
HARAJUKU / SKATER FEEL / THAT CORNER /
OWNER’S OBSESSION / SLACKS / MACHIDA /
GOOD REGULARS / UNIQUE REGULARS /
SHIMOKITAZAWA / DIG

■ VINTAGE
WHOLESALE WAREHOUSE
WITH TETSU NISHIYAMA
To the vintage wholesale warehouse with Tetsu Nishiyama.

■Why I started a vintage clothing store in my 20s.
The reason I run
a vintage clothing store.
Asked four shop owners about starting their stores and what came after.

■World Vintage Forum
World Vintage Forum

■Vintage feature afterparty.
Editor’s Voice

■Asked four pioneers
The story of the beginning of Japanese vintage culture.
The Dawn of Japanese Vintage
Clothing Culture by Four Pioneers.