Popeye October 2025 Issue "How to Find My Standard."

Even when we say standard, it’s not so simple.
Classic, basic, simple and affordable, lifelong, masterpiece, classic……,
Words with similar but subtly different meanings go back and forth in my mind.
It changes depending on age, environment, and of course, the mood at the time.
So why do we crave standards?
Clothes worn for years that have become your own shape are dear, and you can’t let them go.
If anything, you want to buy the same thing again and stock it for the future.
To meet such destined clothes, shoes, and accessories! That might be a bit exaggerated, but
once the base is set, you can explore fashion more freely,
and clothes that suit your current self naturally become visible.
First, let’s talk about 12 authentic items that are not influenced by the times.
Let’s look for MY STANDARD, not OUR STANDARD.

Things that can be loved
unchanged in any era.
Authentic Items, Dressing Right

What does standard mean to you?
What’s Standard?

That person’s, unique standard.
My Personal Favorites

The standard 10 years from now.
Standard of the Next Decade

Seniors’
things they can never let go.
Lifelong Buddy

A store where you can find our standards.
The Standard Shop Guide

Mr. Kurino’s
essential wardrobe.
How to Wear the Standards

The prestige of classics you understand by using.
The Prestige of Classic

Well-made, Japan-made.
This Is “MADE IN JAPAN”

A standard dialogue with Mr. Koichiro Yamamoto.
Dialogue with a Great Mentor